Marketing for consumer apps
All writings
Ghost Creators: The Rise of Creator-as-a-ServiceIntroducing Ghost Creators, the new acquisition channel beating expensive influencers. Learn how to find, brief, and scale them to go viral and grow faster.
LSDCP: The Full-Funnel Marketing Framework for Consumer AppsLSDCP is the full-funnel marketing framework for consumer apps. Learn each step from Lab, Scale, Distribution, Creators, and Paid to grow your mobile apps.![Cover Image for Find & work with creators [Playbook]](/_next/image?url=%2Fassets%2Fblog%2Ffind-work-with-creators-playbook%2Ffind-work-with-creators-playbook_1.jpg&w=3840&q=75)
Find & work with creators [Playbook]Learn how to find, reach, and collaborate with content creators to scale your mobile app. Proven tactics, outreach templates, and deal structures.
Create an Automated TikTok & Instagram FarmLearn how to build an automated TikTok & Instagram content farm in the US at scale with mobile proxies, Voice Control automation, and OTG chip algorithms.
From 0 to 10,000 users with RedditReddit marketing strategies to get your first 10,000 mobile app users: best subreddits, post formats, and account management tips to boost app growth fast.
Building TikTok & Instagram FarmBehind the scenes of our TikTok / Instagram farm: US-based iPhones with mobile proxies and local automation to mass-publish short-form content efficiently.
Is my app idea any good?Find & validate mobile app ideas: The 2025 framework based on idea space, game, momentum & founder-market fit to maximize your chances of success.
Market your mobile app in US — without being there4 steps to market mobile app in US without being there: create local TikTok / Insta accounts, produce US-friendly content, find influencers & adapt product.
100 Tools to Create Viral Mobile AppsFind 100 essential tools to create viral mobile apps. From development to marketing, get top resources to boost growth, downloads, and user retention.
Explode product analysis (by Nikita Bier)Product Analysis of Explode, the spite app of Snapchat launched by Nikita Bier. Onboarding funnel, fake alert, viral loop, Live Activities Notifications.
The Duolingo PlaybookHow Duolingo became the most downloaded education app in the world. A deep dive into their growth strategy, product decisions, and marketing tactics.
The Viral App PlaybookHow to build a viral mobile app from scratch. A comprehensive guide covering product strategy, growth tactics, and marketing techniques.
Tracking Marketing Server-Side for Mobile App with AdjustSet up server-side mobile app marketing tracking with Adjust. This guide shows the 3-step setup process, best practices, and tools to get accurate data.